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Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed Useful Source into its own TikTok app today. Existing Musical.ly users happen to be migrated over to their new TikTok accounts, which have been updated with a new interface yet still retains the core feature of both applications: short-form videos up to 15 seconds.

Teen karaoke app Musical.ly, that had just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger strategy to break into the US market. Inside the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a written report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned through the platform because of her status being a “subversive gangster icon.”

Some Musical.ly users are welcoming the alterations, while some are debating the best way to identify themselves moving forward: musically is currently “tik tok” having said that i will almost always be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok is going to be missing an essential part of the Musical.ly history, that was built on teens lip-syncing and dancing to music. All the features to help make karaoke videos remain there, but rebranding the app with an all new name and forcing the old Musical.ly users to migrate to an alternative platform is actually a move that may alienate the original community. It’ll be up to the teens to determine whether TikTok’s popularity in China will translate to success in the united states.

Beijing ByteDance Technology will merge teen karaoke app Musical.ly featuring its popular short-video sharing platform TikTok to produce one global app underneath the TikTok brand, in a push to be the world’s go-to place to go for short-form video content and creation. By registering you consent to our T&Cs & Online Privacy Policy

The newest app will retain the most common features of both platforms and existing users may have their account, content and fan base automatically migrated for the new TikTok app, which will possess a new brand name and interface. The brand new app includes upgrades for instance a “reaction” feature which allows users to respond to friends’ videos directly from the phone and enhanced creative tools, the company said in a statement on Thursday.

“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to initiate a brand new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit due to the shared mission of both experiences – to produce a community where everyone can be considered a creator.”

TikTok is a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It had been by far the most downloaded non-game app within the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will always be as being a stand-alone app.

In addition to the new app, TikTok is launching several new creator programmes to provide users with tech support, performance insights and assistance with growth strategy. Additionally it is launching a new safety centre, “to build an online experience that feels safe and welcoming,” according to the statement.

Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users get more than tripled how much time they spend watching short videos in the last year, in accordance with the China Internet Report co-authored through the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for short video apps in China, where Douyin competes along with other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to safeguard minors.